Should a client know about design to communicate their needs to an agency? Should anyone know about it except for designers? To start with the basics, what is graphic design? And why couldn’t we just use WordArt?

Our daily life is full of graphic signs, things that communicate in one way or another without having to pay too much attention, signage, menus, advertisements everywhere, murals, shops, streets or neighborhoods with houses painted the same color, night lights, cars and cars and cars everywhere!… Over time, our eyesight has adapted to understand everything that passes us by, and interpret very complex messages. The objective is to emit and capture an idea in the shortest possible time, graphic communication floods us.

If we go digital, everything is exposed, and communicating at a graphic level is not only forced but extremely complex. Absolutely everything that passes through our eyes when we are on our cell phones or our computers, everything is loaded with non-verbal visual communication. When someone talks about an “intuitive user interface” it is not a pompous term used lightly, but a majestic work that combines various branches of design and other disciplines, facilitating our interaction without the need for explicit instructions. It’s not that we’re very smart, but the people who were behind all of that are, many of them are designers.

While graphic design is simply the discipline of communicating on a visual level, digital graphic design has an even higher degree of competence. Beyond digital interfaces and platforms, communicating a message within them is especially complicated.

Ok, but what is graphic design?

Although the differences between graphic design and digital graphic design are wide and give a lot to discuss. This post is about something more straightforward. Why is graphic design so important?

Especially for a brand or company, design is a communication arm without which things would become very difficult. Regardless of the service or product it offers, every brand has the same imponderable need to establish a particular identity that distinguishes it from other brands in the same sector, but above all that has the ability to highlight it without unnecessarily abounding in arguments. For a brand, the design fulfills the purpose of speaking for it without the need to use words.

It’s from this level that a brand needs graphic design. It may seem basic and something that we can do without much knowledge; to a certain extent it is possible because of our context and our ability to understand non-verbal graphic messages, it gives us an elemental notion to produce them.

However, the ability to communicate visually requires a little more than simple intuition, the greater the complexity of the message, the greater the demand for tools to synthesize it in an image. The creation of a logo is the perfect example to demonstrate it.